Use case in production
A/B Experiments: Journey to a Scalable Platform
Associate Engineering Manager, GetYourGuide
Eugene has been working with software engineering for the past 15 years, and the last 5 years focused on business intelligence and data engineering. As an associate engineering manager, he leads a team that works on a variety of projects supporting A/B experimentation, marketing, and marketplace domains.
We will walk through our journey from an unstable cost-inefficient process to a scalable platform that is trusted by the entire organization. We will explore both our transformative and questionable decisions, as well as our riskiest bets. We will cover not only the technical implementation and architecture of the system but also our approach inoculating the best practices of designing our A/B experiments and analyzing their results.