Why #datalift

The campaign is called #datalift, inspired by the Berlin airlift of 1948.

While we are at peace in Europe, we have still already lost more than 140,000 family and friends to the Corona pandemic.

Moreover, the most severe economic downturn since World War II risks more livelihoods.

#datalift wants to build up fast, show results fast, and also restore hope and growth.